Approximately 100 mothers, fathers, students, law enforcement officers, educators, parole officers, musicians, nurses, lawyers, assistant DAs, social workers, investigators, artists, case workers, victim specialists, advocates, CPAs, real estate agents, designers and community members in southeastern Wisconsin got together and said
We can all play a part in the fight against human trafficking and the
I-94 Human Trafficking Awareness Project
is our way to make a difference.

The I-94 Project is a cross-collaboration between many organizations, agencies and community members to fight human trafficking across southeastern Wisconsin. The Project aims to create the largest amount of awareness to date along the I-94 corridor between Illinois and Milwaukee. The project will run during peak summer travel season from Memorial Day to Labor Day 2017 and will be seen by the 80,000 travelers per day along that route.

The I-94 Project is developed and administrated by Fight to End Exploitation, a Wisconsin-based 501(c)(3) whose mission is to be a collaborative network that advocates for victims and educates the communities.

Interstate 94 is known as a circuit used by traffickers to transport victims from Chicago to Milwaukee, Madison, Eau Claire, Minneapolis, and the North Dakota oil fields. As a result, truck stops, rest stops, restaurants, gas stations and hotels along the highway have become common places that victims frequent. Research indicates that education is the number one way to stop trafficking.

Our goal is to increase community awareness of the problem, and educate citizens, businesses, and key professionals as to what they can do to help fight trafficking, and help victims reach safety. We also hope to continually partner with our valued business-owners to eradicate Human Trafficking in southeastern Wisconsin.


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It's A Wrap!

I-94 Project Concludes with Elizabeth Smart Event


Thank you to all of the volunteers, artists, sponsors and community members that made this project possible!


The I-94 Project was designed to create heightened awareness of human trafficking during peak 2017 summer travel season, Memorial Day to Labor Day along the I-94 corridor in southeastern Wisconsin from the border of Illinois to south of Milwaukee.


I-94 is known as a circuit used by traffickers to transport victims from Chicago to Milwaukee, Madison, Eau Claire, Minneapolis, the North Dakota oil fields and many stops in between.


As a result, truck stops, rest stops, and hotels have become common places that victims frequent. Education is the number one way to stop trafficking.


Our goal was to give both the public and the victims the tools needed to get help and prevent further victimization and support the businesses who do not invite this criminal activity to their establishments with training and resources.


How Did We Do?

  • 4,000 posters depicting 4 different human trafficking scenarios were printed for distribution.
  • Billboard campaign on I-94 from June 26 through August 20 reached over 7 million travelers.
  • Education and Awareness to over 35,000 people throughout southeastern Wisconsin’s Kenosha Harbor Market, Kenosha National Night Out, Expos in Racine and Kenosha, churches and community centers.
  • Approximately 350 people attended the I-94 Project Kick Off event: Voices for Awareness concert at Route 20 Outhouse with Well-Known Strangers.
  • Worked with Well-Known Strangers to create a human trafficking awareness video to their hit song Voices and has been viewed over 10,000 times on YouTube.
  • Resource brochure of victim services in southeastern Wisconsin is in development and will be available in 2018.
  • 1,000 indicator cards printed and will be distributed to law enforcement agencies across southeastern Wisconsin.
  • Launched marketing campaign including educational materials, web and social media presence, billboards, posters and brochures.
  • New website developed,, with over 2,000 unique visitors.
  • Print and television coverage throughout the Midwest including: WGN Chicago, WTMJ Milwaukee, FOX6 Milwaukee, Journal Times, Kenosha News and radio stations.
  • Outreach to 34 hotels along I-94 from the Illinois border to Milwaukee Airport. Over 80% responded and employee trainings will be set up throughout the next year.


We want to thank Carthage College and the RUUD Foundation for making the Week of Awareness a success!

Over 1100 people attended the Elizabeth Smart event.

The abduction of Elizabeth Smart was one of the most followed child abduction cases of our time. Elizabeth was abducted on June 5, 2002, and her captors controlled her by threatening to kill her and her family if she tried to escape.


Fortunately, the police safely returned Elizabeth back to her family on March 12, 2003 after being held prisoner for 9 grueling months. Through this traumatic experience Elizabeth has become an advocate for change related to child abduction, recovery programs and National legislation. Elizabeth triumphantly testified before her captor and the world about the very private nightmare she suffered during her abduction, which lead to conviction.


The Founder of the Elizabeth Smart Foundation, Elizabeth has also helped promote The National AMBER Alert, The Adam Walsh Child Protection & Safety Act and other safety legislation to help prevent abductions. Elizabeth advocates for victims of human trafficking through her speaking events. She has also chronicled her experiences in the New York Times best-selling book, “My Story.”


In addition, she and other abduction survivors worked with the Department of Justice to create a survivors guide, entitled, You’re Not Alone: The Journey From Abduction to Empowerment. This guide is meant to encourage children who have gone through similar experiences not to give up but to know that there is hope for a rewarding life.


This event concludes the I-94 Project 2017 campaign. Thank you to all of our sponsors and volunteers that made it happen





The Kick-Off Event, Voices for Awareness Was A Huge Success!

Thank you to Well-Known Strangers for headlining this concert and for the beautiful song and new video that we can use for awareness during our training, presentations and events.


Please share the Voices video and help us spread awareness of sex trafficking dangers surrounding our children.


Thank you to Route 20 Music Venue, Bascom Hill and Josh Krug & Friends for your space, time and talent to help us raise money for the I-94 Project.


Money raised from this project will:

  • Spread awareness of human trafficking through a print and digital awareness campaign.
  • Provide HT identifiers and interview question cards to regional law enforcement officers to carry with them.
  • Provide resource materials in a variety of forms for victims to seek help.
  • Educate and train area businesses and their employees such a hotels on how to spot HT and get help.
  • Support and assist working professionals who come into contact with victims through their jobs.
  • Educate the community.


Website Resources

The Polaris Project

Truckers Against Trafficking

Shared Hope International

3 Strands

FAST Faith Alliance Against Slavery and Trafficking

Million Kids


Walking Prey: How America’s Youth Are Vulnerable to Sex Slavery
Holly Austin Smith
Purchase on Amazon

Girls Like Us: Fighting for a World Where Girls Are Not For Sale: A Memoir
Rachel Lloyd
Purchase on Amazon

Renting Lacy: A Story of America’s Prostituted Children (A Call to Action)
Linda Smith and Cindy Coloma
Purchase on Amazon


Half the Sky: Turning Oppression into Opportunity for Women Worldwide
Nicholas D. Kristof and Sheryl WuDunn
Purchase on Amazon


Sex & Money: A National Search for Human Worth
Learn More

8 Days: A Feature Film Inspired by Actual Events

In Plain Sight: Stories of Hope and Freedom
Buy on Amazon

Not My Life: A Film About Slavery In Our Time

Branded: The Story of Sex Slavery
Watch on

Chosen: The True Story of America’s Trafficked Teens

The Pink Room
2014 Emmy Award Winner for Best Documentary
Buy on Amazon

Very Young Girls: Documentary by GEMS
Find on Amazon



Get Help – See indicators of human trafficking? In the case of an immediate emergency call 911 or contact your local police department, leave a tip with Crime Stoppers at 1-888- 636-9330 or call the National Human Trafficking Hotline at 1-888- 373-7888.


Educate yourself and share your knowledge with others. Visit websites, read books, watch documentaries and read news stories from reputable sources. Raise awareness among others, learn and report the signs.


Call your senators and state representatives and push for legislation on the local, state and federal levels. To see how your state rates on human trafficking laws go to and


Encourage your local schools to partner with students and include modern slavery in their curricula. As a parent, educator, or school administrator, be aware of how traffickers target school aged children. Internet safety is key. Teach them how to be safe online. and


Work with the religious community or congregation to help stop trafficking by supporting a victim service provider or spreading awareness.


Businesses: Provide jobs, internships, skills training and other opportunities to trafficking survivors. Look into your supply chains to make sure it’s clean of human trafficking.


Students: Take action on your campus. Join or establish a university club to raise awareness about human trafficking and initiate action throughout your local community. Consider doing one of your research papers on a topic concerning human trafficking. Request that human trafficking be included in university curricula.


Health Care Providers: Ask for training and learn how to identify the indicators of human trafficking and assist victims. With assistance from anti-trafficking organizations, extend low-cost or free services to human trafficking victims.

Local: POHSEY (Proactive Outreach for the Health of Sexually Exploited Youth)


Fighting pornography is a big step in fighting human trafficking. Learn more at and


Journalists: The media plays an enormous role in shaping perceptions and guiding the public conversation about human trafficking. Here are some media best practices on how to effectively and responsibly report stories on human trafficking reports-on-human-trafficking.html


Attorneys: Offer human trafficking victims legal services, including support for those seeking benefits or special visas. Resources are available for attorneys representing victims of human trafficking.


Be a responsible consumer. Don’t buy products that use supply chains relying on labor trafficking.


Be an informed traveler. As you travel domestically and internationally, be alert for potential trafficking scenarios.


Get involved. Volunteer with a local group that is involved in preventing or combating human trafficking and/or providing assistance to victims.


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